Crisis or opportunity GoPro appoints new CFO Sohu Technology-disise.com

Crisis or turnaround? GoPro appoints new CFO Sohu technology recent extreme sports camera GoPro revenue continued to decline, the fourth quarter of last year’s income than investors forecast of $496 million less, only 437 million dollars, although not breaking even, but also from the previous year’s $634 million less 31% of the income, shows the movement of the camera has been saturated demand. GoPro, in order to solve such a crisis, issued a statement in recent days, will appoint Brian McGee as the new CFO in March 11th, hoping to bring a new atmosphere for the company. Although GoPro had measured $435 million in the fourth quarter of last month, the stock price of GoPro fell by nearly 25% in the week, which was lower than analysts expected, which made investors feel scared. In addition, with the revised forecasts, GoPro more layoffs 7%, obvious gains than expected. However, the earnings results, although not as low as 435 million dollars previously predicted, did not increase much. GoPro founder and CEO Nicholas Woodman in order to restore such a decline, in the recently resorted to shake up, trying to make investors feel more confident, also hope to develop new and better ways to consolidate consumer loyalty. In the statement, CEO Woodman said that Brian McGee will take over from GoPro in March 11th this year, replacing the original CFO Jack Lazar. Brian McGee joined GoPro in 2015, has 30 years of qualifications in related fields, and has served as the chief financial officer of two publicly traded companies. He is absolutely qualified for this position. Woodman also says that GoPro will focus on developing new software solutions that allow consumers to uninstall, edit, and acquire their own GoPro content more easily. At the same time, he acknowledged that the growth rate of GoPro has slowed down this year, but still optimistic, and said: "in a few years later, we will launch the most convenient and easy connection product of GoPro over the years." Confident about the company’s upcoming Hero 5. Hard Suits Inc or media? GoPro will have such difficulty in addition to the movement of the camera may be saturated demand, another would be the GoPro camera is really durable, so that consumers do not want to buy the new version of the GoPro product, which can also be seen in the number of sales from Hero 4, buy the movement of the camera is really the annual decrease, let GoPro eat turtle. And although GoPro has been positioning itself as a media company, it does not focus on its own hardware devices, and encourage its consumers to enjoy

危机还是转机?GoPro 任命新财务长-搜狐科技      近期极限运动相机 GoPro 收益不断下降,去年第四季的收入比投资者预测的 4.96 亿美元还少,仅剩 4.37 亿美元,虽说并不是收支打平,却也比前年同期的 6.34 亿美金还少了 31% 的收入,显见运动相机的需求已趋近饱和。GoPro 为了解决如此的危机,在近日发出声明,将在 3 月 11 日任命 Brian McGee 为新财务长,希望能为公司带来新气象。   GoPro 虽然已在一月中下修第四季财测至 4.35 亿美元,让 GoPro 当周的股价应声大跌近 25%,此财测更低于分析家的预期,让股民们深感惶恐。此外,伴随着下修财测外,GoPro 更裁员了 7%,显见收益不如预期般的好。然而,收益结果出炉后,虽没有原先预测的 4.35 亿美元这么低,却也没有增加多少。   而 GoPro 创办人兼CEO Nicholas Woodman 为了要挽回这样的颓势,在近日祭出换血的方式,企图让股民能感到信心大增,也希望能研发出更新更好的方式巩固消费者的忠心。在声明中,CEO Woodman 表示 Brian McGee 将会从今年 3 月 11 日起接任 GoPro 的财务长,取代原先的财务长 Jack Lazar。Brian McGee 在 2015 年加入 GoPro,在相关方面已拥有 30 年的资历,也曾担任过两家公开交易公司的财务长,绝对能胜任此职位。   Woodman 也表示,GoPro 未来将会着重在研发新的软件解决方案,让消费者能够更轻松的卸载、编辑、和取得他们自己的 GoPro 内容。同时,他也承认 GoPro 这一年来的成长率已逐渐趋缓,但也仍对此表示乐观,并表示:“今年再过一阵子,我们将会推出 GoPro 历年来最方便且拥有易连接方式的产品。”对其公司即将推出的 Hero 5 感到信心满满。   是硬件公司还是媒体?   GoPro 会有这样的困难除了可能是运动相机的需求趋近饱和外,另一说法也有可能是 GoPro 的相机实在是太耐用,让消费者不愿再掏钱购买新版本的 GoPro 产品,这也能从 Hero 4 的销售数量中看出,购买运动相机的人真的是年年减少,让 GoPro 大吃鳖。   而虽然 GoPro 一直以来都将自己定位为一间媒体公司,并不着重于本身的硬件设备,并鼓励其消费者使用直播串流、上传连续镜头到 YouTube 等,自 GoPro 的股票上市后,GoPro 也希望其投资者能看到他们在媒体方面所做的努力,但大众似乎根本没发现他们的努力,GoPro 至今仍然被视为一家制造相机的厂商。   为了要提升自己在身为媒体方面的辨识度,GoPro 也在一月时宣布与 Periscope 整合,跟上最新的直播串流趋势,让拥有 GoPro Hero 4 的消费者透过 Periscope 就能直接观看他们的影片直播,增加便利性。   GoPro 换新血的举动对其公司未来来说,到底是一个危机还是转机虽还无从得知,毕竟距离 3 月 11 日的到来还有超过一个月的时间,但其新任命的想法依然是备受期待,也希望新财务长 McGee 能为 GoPro 带来不一样的 GoPro,再创新巅峰。   相关链接   Struggling GoPro Falls 10% On Earnings Miss; Announces New CFO   (首图来源:GoPro)   延伸阅读   销售不如预期,GoPro 下修第四季财测、裁员 7%      微信扫描二维码或者搜索微信公众号(TechNews科技新报)关注我们。   关键字: cfo, GoPro, 运动相机   回响留下回响发布日期2016 年 02 月 05 日 08:04 分类人力资源, 穿戴式设备分享相关的主题文章: