What You Need To Know Before Developing Your Mobile App-www.imust.cn

UnCategorized The Mobile Internet Report, released in December 2009 proclaims "More users will likely connect to the Internet via mobile devices than desktop PCs within five years." With stats like this, devising a marketing strategy for smart phones is vital. Now is the perfect time for digital marketers to create their own branded app and capture some of this growing market. As you take the first steps in creating a mobile application, take time to consider what type of application will best suit your creative and business goals. You may want to build a mobile application from the ground up, or you might already have a web site or desktop application that you can extend to the mobile space to increase revenues. You have to evaluate whether being on multiple platforms is a feature valued by your customer enough for you to go through the effort of porting and testing it across many different phones. But with the iPhone 3.0 OS update making more headlines than Leopard 10.5.6 or "snow" and analysts predicting that Android’s going to lead in the next 2-3 years, both platforms should be considered. It might be enough to choose the most popular platform and then revise your product a few times before rolling it out to other mobile platforms. But its important to make sure your application fits the platform. Think about the unique functionality that users enjoy on the iPhone, like the ability to tilt or shake or rotate content or functionality in an application. To touch and pinch or wipe and grab content on-screen. Elements like these are key ingredients for success. The majority of app developers don’t pay for market research before they design and build their apps, usually because its something they’re building for fun. But if you are expecting to drive revenue through your app, then undertaking this kind of research is inexpensive and vastly improves the likeliness of creating hits rather than misses. You need to give some real thought to who your ideal target customer is, making sure the features of your application help them achieve some type of goal. Once your app provides real utility to the people using it, brands can weave in all types of marketing messages and they will be not only tolerated but also wel.ed. This is how brands create real relationships with their customers. Most app discovery .es from viral word of mouth among customers, not from people searching app stores for something to download. Therefore you need to think about how you are going to facilitate word of mouth marketing and generate some other ways to market your app. Be ready to experiment, some ideas will work, others won’t. For every relevant, memorable app there are probably a dozen others that fail to entice and engage consumers. When it .es to ensuring usage, make sure you design your app as part of an overall digital marketing campaign. With support from other media, apps are both more likely to generate immediate attention and more likely to have staying power. Consumers simply need to be reminded — by TV spots, print, e-mail, or banner ads — that their apps exist, and that there’s a good reason to use them. Ultimately, digital marketers should apply the same strategic planning that works for any .munication effort: Identify the need or opportunity Segment the market so you can determine who will benefit from it Set the goals and objectives you’ll have to achieve Determine the tactics, in this case your mobile app, to achieve your goals and objectives Measure and evaluate the results. Whilst the time is right for a mobile app, entering into the medium without a well-thought out strategy could just end up costing you a whole lot of money. About the Author: 相关的主题文章: